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For our three personas—fashion customers, stylists, and operators—we’re facing challenges in aligning solutions with their specific needs, though the operational system provides insights and acts as a trial system. Some concepts are difficult to visualize, so breaking them down further and adding slides for ideation could help clarify how these ideas connect to the final solutions. Additionally, walking through complex diagrams with explanations, rather than simply presenting them, will enhance understanding. Our focus should remain on refining the matching and styling cycle. For our fashion customers, this means offering more style options, encouraging additional checkouts, and driving return visits, with stylists positioned as sales enablers.
Collaboration across strategic advisors, product, engineering, design, data science, and logistics operations will be crucial to success. Our service focus includes AI and automation, styling service management, logistics operations, and visionary service design. Looking ahead to V2, we’ll employ affinity mapping to deepen our understanding and refine our approach, helping with product mapping and overall alignment for the next iteration.
As the person responsible for business, product, and design, I’ve broken down our goals at each level to ensure alignment and drive success.
Business Goal: Our primary focus is to increase revenue to validate our Product-Market Fit (PMF), boost sales, and ensure customers are genuinely satisfied with the outfits they choose.
Product Goal: This translates to expanding style options, creating opportunities for upselling and cross-selling, and using structured data to gain deeper insights into customer preferences and behavior.
Design Goal: On the design front, we aim to engage customers by showcasing diverse styles, crafting a personalized experience through data-driven recommendations, and building loyalty to encourage repeat purchases and referrals. Each layer of this approach contributes to a cohesive strategy for sustainable growth.
With a deeper understanding of the styling process for stylists and the attributes of fashion items, my product team and I have outlined the following key items. After meeting with our engineers to discuss the scope, I prioritized by cutting down some features and solutions to focus on the two most critical areas. Direction: Build with flexibility.
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