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Here’s the thing: while AMC offers impressive capabilities, its complexity made it hard for brands to grasp and fully utilize. Our mission was clear—to simplify and create value for users who needed a straightforward solution in a fast-paced, competitive market, where AMC adoption surged from 33% to 59% in just three months.
It was a challenge to build something meaningful within this tight timeline.
With that feedback in hand, we started working on V2. We did a ton of user interviews, usability tests, and dug into analytics to figure out what users really needed. Based on that, we added more flexibility in the reporting tools and made the data easier to digest.
The goal? Make AMC so intuitive that even non-technical users could navigate it like a pro.
We conducted in-depth research to align with client needs, especially as executive engagement drives subscription retention. With over 70% of smaller brands opting for Service Plus, our internal account analysts act as key users, assisting clients in optimizing ad performance.
Major sales events like Prime Day and Black Friday drive high platform activity, helping us identify the best times to introduce impactful features and make data easy to interpret and act on.
One of the things that made this project a success was the alignment across teams. From VPs to engineers, eventually everyone was on the briefly same page about what we needed to deliver and how. We prioritized the right features, built them out, and worked closely with the engineering team to make sure everything came together seamlessly. And when it was time to launch, we didn’t just drop it on users. We had training sessions and resources ready to make onboarding smooth.
As part of our onboarding process, we focus heavily on research. Since our clients operate within the retail media space, understanding their specific needs during these events plays a pivotal role in shaping our SaaS offerings. Our team utilizes surveys and popup notifications to gather insights from clients, especially in lower-usage scenarios. This research-driven approach helps us tailor the platform to their unique requirements and ensure a better market share.
“CommerceIQ leveraged AMC to deliver incremental retail media strategies that combined discoverability and display. CommerceIQ’s AMC dashboards helped them to create retail media strategies that included media mix analysis, custom attribution (multitouch attribution), and customer journey analysis (hourly dayparting).
CommerceIQ’s informed AMC strategies helped Greenworks grow ad-attributed sales 225% YoY.”
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