As a seasoned product designer, I take pride in delivering holistic design solutions that go beyond aesthetics, crafting digital experiences that resonate personally with users. From ideation, user research, and stakeholder alignment to analytics, testing, and validation, I drive the end-to-end design process to ensure each solution is not only functional but truly impactful.

My product strategy begins with defining core challenges, ensuring we target the most impactful opportunities. I lead ideation with structured creativity, generating solutions that address real user pain points.

With experience in data analysis, prioritization, and aligning business goals, I’ve guided products like Taffi from concept to successful launch, driving growth and value.

As a design leader, I’m dedicated to mentoring and nurturing creative talent, helping individuals unlock their full potential and fostering both personal and professional growth. I’m also a systems thinker, focused on scalable design solutions—planning team processes, managing resources, establishing team rituals, driving cross-department collaboration, and overseeing design system management to ensure a cohesive, efficient approach to our work.