About me
Cases
(415) 350-4723
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Visionary

Strategize    

Advocate

I transform ideas
into the best user experiences

Product Design Lead

If we’re going to make it work, let’s make the product stick!

I’m a digital storyteller.

I'm a product design lead who thrives on taking products from 0-1 and scaling them for real impact. With a blend of creative strategy, user insights, and hands-on leadership, I use cross-functional, lean resources to drive meaningful growth.

More about me

Seletced Cases.

A small sample of past design work. More available upon request or under NDA.

AI Driven Data Unification

Case Study - AI Driven Commerce Data Unification at Scale

Rebuilding Trust by Repairing the Platform’s Data Foundation

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LLM-powered E-commerce Analytics

Analytics Platform

The successful integration of Large Language Models (LLMs) into SaaS Platforms

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Winning Amazon Marketing Cloud

Retail Ecommerce

Transformed Retail Technology into an essential, user-friendly tool, empowering brands to drive ad ROI.

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Convenient Tenant Experience

HubHaus - Real Estate

Streamlined the booking and onboarding process, reducing hassle for tenants seeking flexible, roommate-friendly urban rentals.

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Personalized Fashion Made Simple

Taffi

Design a cohesive shopping experience with service design: Reinventing personalized apparel shopping for emerging markets.

View Project

Trust the process.

1. Research & Analytics

Whether it's refining strategies, delving into emerging trends, or uncovering untapped opportunities, count on continuous research to keep your project ahead of the curve.

2. User-centric

Now, let’s ensure that its story continues to captivate and resonate. Whether it's tweaking the narrative, enhancing engagement, or weaving new chapters into your brand's tale, I will make sure your audience is captivated!

3. Aesthetic

From concept to creation, I immerse myself shaping aesthetics and functionality. Let's collaborate and explore designs that resonate, leaving a lasting visual impression.

Testimonial.

“Her designs are incredible, and she's great at collaborating with teams to design what fits the needs of the business.”

Shruti Merchant

Head of Product, Google | Forbes 30 under 30

“She strategized and led our most successful products that directly impacted our company's vision and revenues.”

Scarlet Marquette

Scarlet Marquette, Ph.D. Havard | Global Finance,  Amazon

“She is an extremely high performer, who was always able to expand her role to meet the vision of the company.”

Nico Giraldo  

CEO, Opitas

“She is all that you want in a Design Mgr....what stood out to me most was her strategic thinking and empathy.”

Alice Shin

Sr. PM, SoundBoard | Edu Manager, Wework

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About me
Cases

Already have a design in mind?
Or want me to take care of everything? Let’s chat and find out what’s best for you!

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